Zulima was founded in 2023 by Lára Ómarsdóttir, a veteran broadcasting journalist with extensive knowledge of the field of broadcast media. She has specialized in various areas of broadcast content production, such as web management, news writing, video production, editing, script writing, social media, public relations, and news.

Lára has an impressive track record of producing and directing high-quality TV shows and documentaries. Her TV shows, including Ferðastiklur and Náttúran min, have been nominated for the prestigious Edda Award. Moreover, she has worked on documentaries like Katla kemur and Bárðarbunga, which were broadcasted on RÚV.

In addition to her work in broadcast media, Lára has also served on the editorial board of Kveikur and Kompás, both award-winning TV programs in Iceland known for their investigative journalism. With her extensive understanding of mass media, journalism, and communication, Lára has become a respected figure in the industry.